How does McCann Erickson support public service advertising?
For over a century McCann has had a policy of giving back to the communities in which we do business and supporting worthy institutions and causes that are important to our employees. Currently, McCann actively supports literacy and mentoring programs, community services organizations, an array of health causes and cultural institutions. This commitment is reflected in the activities of McCannCares, a volunteerism program through which individual employees donate their time and talents to worthy organizations, as well as in a wide array of pro bono campaigns. Current/recent U.S. ProBono campaign projects include • Outreach to men on the importance of preventative medical testing (Real Men Wear Gowns for Agency for Healthcare Research & Quality (AHRQ) and the Ad Council) • The Media Management (V-Chip) campaign (for the Ad Council and media industry) • Anti-Domestic Violence campaign for the City of New York • Campaign on Childhood Obesity (“Can Your Food Do That” for Dept of Health & H
