How does Mathnasium employ the strategy of franchising inside and outside the United States?
Within the United States, Mathnasium grants franchises to individuals who want to open learning centers. Outside the United States, Mathnasium has generally chosen not to grant franchises without appointing an intermediary. The management of Mathnasium believes that the success of its learning center franchisees outside the US will be greatest if each country has its own franchisor. Instead of a hiring a manager to oversee a country, Mathnasium grants a franchise to one highly capable individual (or team) from each country. These Country Franchisors own and operate their own franchising company under a license from Mathnasium in the US. In other words, Mathnasium provides a “franchise to franchise.” A Mathnasium Country Franchisor is the one, and only, intermediary Mathnasium will permit between itself and the Mathnasium learning center franchisees in other countries. The Country Franchise strategy ensures that learning center franchisees are supported by a local leader – a leader who
