How does MarketPay ensure the quality of the data reported by participants? Is there an audit process?
Absolutely. A survey is only as good as the data that goes into it (garbage in, you know what!). We utilize both automated and “manual” data audit procedures for all data submitted by participants. Every piece of data that goes into our database is reviewed first by a compensation consultant trained to look for input errors. If we find questionable data submitted a participant, we contact them to discuss, verify, and/or revise the input before it goes into the survey database. This is a key and important step to ensure the quality of MarketPay data.
