How does making a card that no one will play add enjoyment to the game?
Let me begin by challenging an assumption of the question. I do not believe no one will play the card. In fact, the card was designed to please a certain segment of the Magic community. I dub this style of player the uber-Johnny. (And I understand the uber-Johnny well as I am an uber-Johnny) Uber-Johnny, like the larger Johnny psychographic, plays to creatively express themself. The Uber-Johnny takes this challenge a step farther. The Uber-Johnny wants to do things that no one has done before. So much so that he (or she) embraces cards that other players discard. He is attracted to the bad bad card like a moth to flame. He is the person the card is designed for. In fact, look through the threads talking about One With Nothing. People keep chiming in how they are excited about the card. This is the audience for the card. But is making a small section of the audience happy worth upsetting the larger majority? Yes. We do it all the time. The big expensive Timmy cards piss off Spike. The n