How does Louis Moinet differ from other luxury watch brands?
Michael Brader-Araje: Louis Moinet is one of the few brands building a genuine bridge to the past via the history of Louis Moinet, watchmaker to some of the most important people of his time. World leaders like Thomas Jefferson, James Monroe, Napoleon, and King George IV all owned Louis Moinet timepieces. We want to capture the essence of those days, not simply by just slapping the Louis Moinet name on a watch, but by building an authentic bridge to the past – for example, the movement on the Twintech is based directly on sketches and writing of Louis Moinet in his famous Traite d’Horlogerie published in 1848 – likewise, the dial of the Chronovintage is also based on sketches from this significant masterpiece on watchmaking. In this way, Louis Moinet is able to imbue its modern day creations with the uniqueness that comes from the combination of modern day technologies and old world artistry. Louis Moinet aims at being one of the most creative brands on the market. The new products, su
