How does Lorillard address the problem of youth smoking?
As part of our corporate commitment to preventing youth smoking, as is evidenced in our corporate principles, Lorillard continues to host its own voluntary Youth Smoking Prevention Program. Lorillard’s program focuses on a parental educational effort, Real Parents. Real Answers., which includes a website — http://www.RealParentsRealAnswers.com– designed to engage parents in a dialogue with their children about why they shouldnt smoke. Additionally, Lorillard remains committed to curbing retail access to cigarettes through its continuing sponsorship of the We Card program. To date, more than 450,000 retailers across the country have pledged to display the now-familiar yellow-and-red We Card logo, as well as to train their employees on how best to comply with age-restriction laws.
