How does location-based web advertising work?
Thanks everyone. From further research I found this – http://www.isapilabs.com/products/countrylocator/faq.htm . I guess they really are just filtering based on ip addresses. Keijo – Perhaps it’s not scary, you’re right, I might have used the wrong term. Surfing any website will expose to the webservers what ever browsers you are running and other information, that I accept. However, I found the initial idea of location-baesd advertising disconcerting because of the possibility that advertisers online have more information about who I am than I’m willing to give. My question was more about – am I giving advertisers more information while surfing more than my software configuration and my os? I know that car dealerships that send ads to my home got my name from some database, likely my credit card, but I have never made the connection that I have signed up for something online in which I gave them my geographic location and allowed them to send out that information to be used in ads for
