How does Local Motors intend to build and sell cars? Doesn this cost hundreds of millions of dollars?
To compete with the major auto manufacturers, it would cost hundreds of millions of dollars. However, we do not intend to compete with them in terms of size or mass appeal. Our focus is specifically car enthusiasts and design lovers. We intend a simpler product and a lower volume. You might ask then why customers will pay for that simplicity, and we would answer that the specialized local nature of the business is meant to make up for that differentiation. We are ALL ABOUT bringing the fun of cars back to people’s hometown. Think of Micro-Beer for cars or Organic Food markets. What would you pay more for: a generic beer purchased at a 7-11, or a custom Micro-Brew? Where would you rather shop: an Organic Food Market with local produce, or a Supermarket Chain? The products at these types of local places are simpler and created with less manufacturing complexity, though they cost more because they are special and lower volume. Therefore, we do not intend to create a large OEM only to sell
