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How does link popularity influence higher rankings?

April 26, 2017influence link popularity rankings

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How does link popularity influence higher rankings?

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Link popularity refers to the number and quality of links pointing to a web page. It is an extremely important method of improving your site’s relevancy in search engines. The logic behind link popularity is broken down into two parts: 1. Quantity of Links – A link from site A to site B is a in effect a recommendation. 2. Quality of Links – A link from an authoritative site carries more weight than one from an unknown site.