How does Lijit’s ad targeting technology work?
The same information that publishers see each week in their Lijit dashboard are the key ingredients of how Lijit matches audiences with advertisers. Indexing site content for search uncovers the frequency of words and terms. The frequency match of these words and terms along with demographic and intent information indicate audience targeting that highly aligns with an advertiser’s message. Lijit scans across tens of thousands of publisher audiences to find readers that advertisers are looking for. When Lijit finds an audience match for an advertiser campaign, that campaign is offered to participating Lijit publishers using Lijit Advertising Services. Simple and effective.
