How does knowing the level of measurement for variables help a researcher examine outcomes in a study?
Levels of Measurement: knowledge through observation and when we collect enough observations we form concepts. The process of connecting observations to concepts is known as operationalization. Specifying what we mean when we use certain terms is referred to as conceptualization. Survey research involves a systematic measurement of observations in order to come up with conclusions that lead to concepts. When we observe objects we understand them in terms of attributes. These attributes may vary from object to object. For example if hair is the object then the color would be the attribute. A variable is understood as a value that changes and is therefore a logical grouping of attributes. You can classify every observation in terms of one and only one attribute. You can not call hair both blond and red but you could call blondish red hair sandy. The response options we allow survey respondents make a difference in the survey data we collect. Given the option of classifying blondish red h
