How does KN address the 30% of American consumers without Internet Access?
Knowledge Networks is a hybrid of the best of the online and telephone research methods, we took the 30% of our panelists representing the 30% of American consumers without internet access who are ignored by other online panels but included in our RDD sampling and outfitted them with MSNTVs for their survey purposes so our clients benefit from the graphical capabilities, speed, and the cost efficiency of the Internet while maintaining the accuracy of RDD telephone studies.
