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How does John Masters Organics decide which ingredients to use?

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How does John Masters Organics decide which ingredients to use?

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All ingredients must meet John’s strict guidelines : 1. No sodium lauryl sulfate, parabens, DEAs, MEAs, or TEAs 2. No GMOs (Genetically Modified Organism) 3. No petro-chemicals 4. No animal testing 5. No artificial colors, fragrances or fillers 6. Ingredients must be as organic as possible 7. All plant extracts and essential oils must be certified organic whenever possible 8. All essential oils used must be steam-distilled and not extracted with propylene glycol – which kills the effect of the oils 9. All plant oils must be cold pressed, not heat distilled – which kills the therapeutic properties of plant oils 10. All ingredients must be proven to be beneficial to the hair or skin 11. All ingredients must be harvested in an environmentally-friendly manner (wild-crafted) 12. All ingredients must be bio-degradable as possible 13.

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