How does Jedidiah choose its sponsored surfers, musicians and artists?
Really it’s the same as our Hope Collection partners. Jedidiah does not actively pursue gaining these relationships. We feel we want these relationships to happen more naturally through the process of community. We never try and push our agenda or seek personalities for the benefit or marketing Jedidiah. We want an artist/musician/surfer to somehow be attracted to what we are trying to do and want to support it. We look to sponsor artists/musicians/surfers who are not only talented but passionate about making the world a better place. Our sponsorships aren’t business relationships, it is meant to be a friendship first with both sides supporting the values and intentions of the other. These relationships are not financially motivated. All our sponsored people know that Jedidiah spends its money on our Hope Collection partners and they in turn feel a part of this culture of giving.
