How does it make the ball go straighter and further?
At the precise millisecond the club head comes in contact with the ball, a tremendous amount of energy is released. The major portion of the energy transfers into the ball as flight and the remaining energy is transferred into the club head and up the shaft as vibration. Thermal Cycling eliminates vibrations, thereby allowing this energy to be transmitted into the ball. Drives are significantly increased as documented by dynamic testing. (For the scientist among us, we increase what is known as “the modulus of resilience.”) Less vibration means not only more solid contact but less twisting and torque of the club head which translates into straighter flight, a softer feel and not to be discounted, the sound that goes with a well struck shot.