How does it feel to have 100% control & freedom from the corporate game of profits over artistic integrity?
Chris Towzey: It is for sure a double-edged sword. There has been a certain way of doing things for a long time. It is changing now but isn’t settled. Gone are the days when a label, artist, or group, could control so much of what the public could buy. The record companies were the “gate keepers”. Now the playing field is more open but the artist (especially if they’re not in their teens, or already widely successful) has to come up with their own promotion and distribution plan. The internet is great for that but sales don’t happen without promotion. You have to be somewhat of a “sorcerer”, and wear many funny-looking hats. Stoli: I love the Internet and digital age because it connects me with new artists like Chris Towzey everyday. How do you use the Internet and what do you find most effective for attracting new fans? Chris Towzey: A nice segue! The various digital sales points are a big help for sure. I have a customized store interface on both the facebook and myspace pages. These
