How does it differ from the Japanese straightening?
The Brazilian Blowout isn’t permanent. It doesn’t penetrate the cuticle. It’s a sealant. There are polymers in the formula that wrap around the hair’s cuticle and seal it in, so it’s not changing the composition of the hair. It’s just temporary. Q: Is it damaging? A: No. It’s a conditioning treatment. Q: We’ve heard scary things about straightening treatments. Is there formaldehyde or any other dangerous chemicals in the Brazilian Blowout? A: No. There’s no formaldehyde or other dangerous chemicals in the Brazilian Blowout. Q: Who’s a good candidate? A: Like I said, anyone. It’s good if you have frizz you want to contain in your hair—straight or extremely curly. I have straight-haired girls that you wouldn’t think would do it, but it leaves a really nice coat on their hair, gives them nice shine and makes it so much easier and faster to blow dry. You don’t have to have curly hair to get it done. People with dry hair are really good candidates. It really helps in the long run because yo
