How does international marketing differ from domestic marketing?
S-BABA has a good response. We must remember though that we in the U.S. get so many things wrong, in this case the term “marketing”. Most people believe that it is merely a fancy word for sales – which it is not. Just look at your local news paper’s job postings and you’ll see a “sales and marketing” heading but all or 99.9% of the positions listed therein are indeed sales jobs and have absolutely nothing to do with marketing. Marketing, to put it as simply as I can is 1) Research 2) Product Development 3) Pricing 4) Promotion. We also don’t seem to understand are the “INCOTERMS” (international commercial terms) which were first introduced in 1936 – and are vital when pricing a product. I.e. in the U.S. the term FOB is most often used incorrectly, which can result in monetary losses, for obvious reasons, as you’ll see when you continue reading this. FOB means “Free On Board” and is defined and understood worldwide as the cost of the goods inclusive of delivery to and placed onboard an
