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How does inscription of a site to the World Heritage List contribute to tourism?

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How does inscription of a site to the World Heritage List contribute to tourism?

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The inscription of a site on the World Heritage List brings an increase in public awareness of the site and of its outstanding values. This leads to an increase in the tourist activity at the site. When such activity is well planned and organized, respecting sustainable tourism principles, it creates access to important funds for the site and the local economy. Tourism offers unparalleled opportunities for the economic development of local communities living in or near heritage sites and also offers many new opportunities.

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