How does Hulu make money?
Hulu is a free online service for consumers that generates revenue from advertising sales. Ad revenue comes from the ad impressions generated from Hulu.com, video streams from our distribution partners’ websites and from the embeddable Hulu video player. Additionally, Hulu charges subscription fees for Hulu Plus, an ad-supported subscription service.
Hulu has two different products. Hulu.com is a free online service for consumers that generates revenue from advertising sales. Ad revenue comes from the ad impressions generated from Hulu.com, from video streams, from our distribution partners’ websites and from the embeddable Hulu video player. Hulu Plus is an ad-supported subscription service which allows our customers to watch Hulu content in other devices beyond the PC, including Internet-connected TVs, gaming consoles, set-top boxes, mobile phones and tablets.