How does Hulamin differentiate its business to its customers?
Hulamin focuses on high specification, high value niche products such as thin gauge foils, can end stock, heat treated plate, brazing sheet and complex extrusions, which require high tolerance manufacturing processes and sophisticated technology. In these markets, customers’ supply choice and market flexibility is limited by the decreasing number of suppliers and the dominance, of a few major multinational producers. This has resulted in increased customer loyalty towards independent rolling mills. Customers recognise Hulamin’s flexibility and responsiveness to their design requirements, often placing Hulamin ahead of its competitors. Consequently, demand for Hulamin’s products continues to exceed available capacity and Hulamin is well positioned to sell its full capacity in higher value products, to respond to attractive market opportunities and to capitalise on many growth opportunities.
