How does high-value dynamic Web content create an audience and build online communities?
Dynamic Web content means that readers will get something valueable out of the experience of reading, listening to or watching something he or she accesses online, and that new information on the topic will be refreshed frequently. A fishing video that explains how to use a piece of new equipment will give a fishing aficionado a reason to come back to the site to find out about new equipment, good places to fish, buyers guides, or to interact with others. More high-value Web content means more people will visit more frequently and your audience will grow into an online community.