How does Harte-Hanks Market Intelligence collect information for its databases and custom solutions?
Harte-Hanks Market Intelligence completes over 50,000 phone interviews each month to collect the information in our databases. All interviews are conducted by our Operations Department, which consists of over 250, full-time Harte-Hanks Market Intelligence employees. The key to successful interviews is asking the right questions of the right people and understanding the answers provided. Harte-Hanks Market Intelligence has been collecting data on the computer and communications industries for 30 years. We were pioneering, refining and innovating data-collection techniques before the first PC was introduced. Harte-Hanks Market Intelligence’s interviewers are adept at conversing in the language and terminology of the person at the other end of the phone regardless of technological specialty. They not only ask the right questions, they know how to probe deeper to uncover information that can make the difference in your strategic. New hires receive an average of four weeks of training befor
