How does Guard Dog™ Brand Development “fiercely protect” brands?
Once we create, launch, and implement a brand identity, GDBD acts as “brand police” to ensure that there are no violations of positioning or verbal and visual standards – and, if there are, to quickly correct those violations. We are also a helpful resource when internal groups take on new identity projects, providing guidelines and ensuring that whatever is newly created fits within the already established identity standards, to ensure consistency and relevancy of the overall brand. GDBD, through monitoring and research, maintains objectivity and reflects the “voice of the consumer” and infuses that voice in the activities conducted by our client’s advertising, public relations, and medical education firms. Because of the size of most companies or health systems, and their having many internal divisions, it is quite advantageous for all parties to receive input and guidance on new projects from a single, objective resource such as GDBD to ensure the brand does not revert back to an ol
