How does Guaranteed Clicks compare to other marketing channels like direct mail and yellow pages? How about services like cars.com?
Direct mail, yellow pages and directory services like cars.com all allow you to target your message but in each case you pay for impressions regardless of whether those impressions generate a lead. Additionally, for traditional direct channels like mail and yellow page advertising, national response rates have been declining over the past few years. Search engines have become, for many people, a default source of finding products and services. People often expect that whatever they are looking for, they can find it on a search engine. This presents a unique opportunity to advertisers to present their ads directly to active searchers at the moment they are expressing interest in a particular product or service. It is simply one of the most targeted forms of advertising available. And with search engine marketing, you only pay when someone clicks through to your website. This “pay for performance” model is what makes SEM so effective. Advertisers have many options available to them, and
