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How Does Google’s Syndication Network Affect the Overall Quality Score?

April 26, 2017affect google Network overall quality score Syndication

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How Does Google’s Syndication Network Affect the Overall Quality Score?

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The Quality Score assigned to the keyword is an aggregate of the scores from all of the performance within the Google network. It is possible for an ad to have a low Quality Score despite having a strong click-through rate (CTR) because it’s not performing well within the Google network. Google constantly strives to make changes for your ad to appear on the content partner sites where the ad performs better.