How does Google automatically add interests and demographics to my ads preferences?
As you browse certain Google services and websites that have partnered with the Google Display Network, Google stores a cookie in your browser to understand the types of pages you visit (this cookie appears as .doubleclick.net in your browser). Based on this information, Google associates your browser with inferred interest and demographic categories. Google then uses these categories to show interest-based ads on participating websites. For example, if you browse many sports-related websites on the Google Display Network: • Google may associate a sports interest category with your cookie. • Using aggregated survey data about the demographic groups that most commonly visit sports-related websites, Google may associate an inferred demographic category with your cookie. Using the Ads Preferences Manager, you can edit the list of inferred interest and demographic categories that Google has associated with your cookie. Google will not associate sensitive interest categories with your cooki
