How does Good Housekeeping define “green?” What are the criteria for the Green Good Housekeeping Seal?
In evaluating a product for the Green Good Housekeeping Seal, we take a comprehensive, holistic approach, evaluating and verifying data related to a product’s environmental impact, including its composition, manufacturing, packaging, and distribution. We look at the reduction of water use in manufacturing, energy efficiency in manufacturing and product use, ingredient and product safety, packaging reduction, and the brand’s corporate social responsibility. We want to make sure the product is safe to manufacture, distribute, maintain, and use. We’re aware that no company or product will perfectly meet all green standards. We are recognizing products making significant efforts in the right direction. Even after establishing our environmental standards, we will continue to reevaluate our green criteria on a regular basis, as advances are constantly being made in sustainability efforts.
