How does geographic targeting (geo-targeting) work?
Online media sources identify the visitor by determining the location of the IP address of the user’s computer, matching it to a particular location. When you choose to run a geo-targeted campaign, you can set your targeting to an entire country or be more focused by selecting specific states or cities. If your business is specific to a particular area, geo-targeting is the best way to get qualified traffic. If your business is not dependent on a specific area, we recommend targeting the broadest geographical range that makes sense for your business.
