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How does Genelec justify the additional cost associated with DSP loudspeakers?

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How does Genelec justify the additional cost associated with DSP loudspeakers?

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Genelec has spent the last 30 years designing active loudspeakers for professional production studios and listening rooms. All the latest manufacturing techniques have been employed to ensure that these are the best products available in the market today. In addition Genelec has been visiting customers, measuring their loudspeakers, and tuning them using acoustical measurement equipment and the Room Response Controls. All of this field knowledge and experience has been incorporated into the Acoustical Settings features and AutoCal algorithm to ensure that the loudspeakers and subwoofers are able to perform at their very best. No other company has such an extensive studio track record to draw upon.

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