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How does Flybe track sales generated by its affiliates?

April 26, 2017Affiliates flybe sales track

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How does Flybe track sales generated by its affiliates?

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Flybe’s Affiliate Programme manager, Commission Junction, uses cookies to track advertiser sales and leads. Cookies are used in two stages of tracking: at ad load and when the ad is clicked. The function of these cookies is solely for the purpose of paying affiliates commissions when a consumer purchases a flight. What about customers who have their cookies disabled (turned off)? Over 99% of all users have their cookies enabled on their browser (less than 1% of all users have their cookies disabled). The fact is, cookie-based technology is a reality that will remain a part of consumer tracking for individual Internet businesses. In the highly unlikely situation where a customer has cookies disabled, the customer is out of the range of publisher tracking and sales that occur cannot be tracked.