How does FDA plan to educate consumers about making healthy food choices?
The OWG report recommends that FDA focus its education strategy on influencing behavior, as well as imparting knowledge, in the context of healthy eating choices for consumers through the implementation of educational programs. These programs should be developed incrementally and be flexible in design so that new research findings, policy decisions and possible changes in the food label are included. These education programs should be simple to understand and apply, and should focus on showing consumers how to achieve a specific goal. • Q: Why does FDA intend to establish partnerships for educational outreach? A: Given the resources and time that FDA would need to develop and implement new education programs, the OWG report recommends that FDA establish both private and public sector partnerships for educational outreach. Such partnerships will have the ability to reach larger and more diverse audiences on a more frequent basis and will enable calorie-focused education campaigns to beg
