How does exclusivity play a part in direct mail?
Any time you engage in a direct marketing campaign in a specific area you do not want a close competitor to send similar mail to the same people. We will always give area exclusivity. This means that for a pre-determined amount of time while you are running a campaign, we will not provide a similar campaign to anyone in the area. Typical time frame is 30-45 days. This will allow you to finish your campaign and start a new one without a competitor acquiring the territory.
