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How does excellent customer service releate to business objective.?

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How does excellent customer service releate to business objective.?

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A business objective is something the business is aiming toward or a strategic position it is working to attain. Usually it is a step in the strategy. Objectives are similar to goals, but often have success/failure rather than quantifiable metrics According to Turban et al, 2002 “Customer service is a series of activities designed to enhance the level of customer satisfaction – that is, the feeling that a product or service has met the customer expectation” Since the customer and the product are closely knit, Excellent customer relationship is an essential tool to accomplish business objectives !!

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