How does Evolution Technology (ET) work?
ET uses fairly conventional code to measure how site visitors are interacting with information and passes that information back to our servers were it’s analyzed using our proprietary database. This database was developed by measuring the behaviors of 3,000 people over five years and correlating those measurements with detailed psychological evaluations of the same subjects. This is what gives ET the power to determine psychographical characteristics of site visitors. Since then, NextStage has refined those measurements in tests with another 6,000 subjects. The more ET is applied to the real world, the finer it is at determining visitor characteristics. At this point in time ET has catalogued some 76,000 unique online behaviors.
