How does ESPN Radio fit into the overall strategy of growth at ESPN?
It’s almost an offshoot on the first question which is our company just lives off of our mission which is to serve sports fans wherever sports is watched, listened or discussed; debated, read or played. Through serving sports fans we try to find places to take our audio so that we can connect to them. Radio, even though it is traditional radio, has a special relationship. I can only point out that most people as they ride to work in the morning they’re listening to their favorite shows–and I hope that show is Mike & Mike in the Morning. They feel like they have a personal one on one relationship with the host. That relationship sort of carries on through the course of the day whether you can glance at it on ESPN2 before you go to work or whether you’re listening at work or if you’re listening on the Internet. We just need to figure out the combination of putting together great content and then finding the correct methodology by which the consumer wants to use that content. Connecting
