How does EGC manage to drastically increase the efficiency of direct drugs promotions to GPs and pharmacists?
A.C: Helping the industry to optimize its field force efficiency requires a deep understanding of the current international and national market trends. On a global scale, the pharmaceutical industry is going through times of changes, the main trends being a global consolidation through M&A, the progressive expiration of the main blockbusters’ patents, the genericization of primary care and an increased focus on specialty care. Such a shift from GP-orientated to specialist-focused companies requires organizational changes and different approaches. In addition, at the Italian level, sales force optimization requires to take into account the ever-changing regulatory framework, the increasing number of new stakeholders, and the regionalization process which requires tailored sales strategies for each region in order to guarantee the best market access. Taking all these factors into account, EGC is providing customers with innovative ideas in order to challenge their strategies and create r
