How does Echo ensure high standards of research?
Quality and integrity are essential components of what we do. Over 12 years ago, Echo adopted ISO 901 standards for our research processes. We observe these standards of integrity, guaranteed by external scrutiny and audit. Our standards also include embracing membership and codes of conduct in the market research society and related industry bodies. Together, these initiatives lay down criteria for data processing, quality control, confidentiality of results and much else. Our independence as a privately owned company is a point of distinction. It differentiates us from some organizations that conduct opinion research and evaluate their own efforts.
