How does EarthGauge work with TV meteorology?
SE: Earth Gauge is a program partnership with the American Meteorological Society (AMS), the premier professional society for meteorologists in the U.S. For several years, AMS has been promoting broadcast meteorologists as “Station Scientists” who can cover a variety of science topics for the station, above and beyond the weather. Earth Gauge supports this concept by providing simple environmental facts and tips that are designed to only take 20-30 seconds of airtime and fit seamlessly into the weather report. Right now, the program is reaching 101 local meteorologists in 65 cities, which collectively reach 165 million viewers. On average, local meteorologists use information on-air twice a month; about a dozen stations are using it weekly. Information is also used online, in blogs, in newspapers, on the radio, and in community outreach visits. We also have a partnership with The Weather Channel, which reaches an additional 87 million viewers, and estimates using Earth Gauge on-air two
