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How does DKSA define its hotel segments?

April 26, 2017define dksa hotel segments

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How does DKSA define its hotel segments?

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Breaking the Hotel/Motel Industry into mutually exclusive segments allows greater discrimination of behavior and flexibility. To define the segments, chains are clustered by business/leisure mix, competitive set and room rate. Small Chains and Independents (SC/I) are clustered by room rate. Every year room rate ranges are re-evaluated to determine whether room rate ranges need to be increased.