How does Desiring God define online excellence?
At Desiring God, as a ministry we are driven by motion of service. Excellence online is a web philosophy and actions that serves people. Our aim is to serve for the glory of God in the context of our mission, which is to spread the supremacy of God. In that vein, online excellence will be different from one ministry to another. But excellence is not something that causes people to marvel at the site. It is that which serves people most effectively; though, you do want them to have a good experience. What are the one or two key things that a ministry must do to achieve online excellence? A ministry’s website must be usable. It must contain edifying content. Most importantly, a ministry must develop a coherent web philosophy. A web philosophy is really central to us; we’ve had our website since the mid-90s but it wasn’t until around 2003/2004 that we realized we had this great content but it was hard to access. So defining a web philosophy is my number one and has had the highest impact,
