How does Demandbase stand out from the competition?
It’s our technology-based approach to an age-old industry problem – how to deliver a steady, predictable stream of qualified leads to sales forces and channel partners. Beyond Google, the largest lead generator in the world, there has been little innovation in the lead business over the last 30 years. Data companies don’t understand software and software companies don’t understand data. We combine the best of both worlds to bring accuracy, transparency and simplicity to an industry in desperate need of innovation. Our data- and software-agnostic platform is so flexible, that we’re able to serve the distinct, yet overlapping needs of BOTH marketing departments and sales professionals. Simply put, Demandbase makes lead generation as precise, fast and flexible as shopping for music online.