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How does data collected from one country compare with others, are you sure that users rate the statements in exactly the same way in different languages?

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How does data collected from one country compare with others, are you sure that users rate the statements in exactly the same way in different languages?

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Users respond differently for a number of reasons, and ultimately, it may not be possible to give a definite answer to this question. The first major problem is words have different fields of meaning and associations in each language. We try to minimise this by the use of a strict back-translation protocol. There is also the problem that users in different countries may have different beliefs and expectations about the web, technology, and self-disclosure. There is not much we can do about this. The Internet is a global community and we already know that such differences between countries are already sometimes as great as such differences within countries. As the Internet matures, such differences will fade.

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