How does Danfoss define commercial refrigeration?
Commercial refrigeration for Danfoss is broken into 34 different applications. Ice machines, restaurant equipment, walk-in boxes, compressed air dryers, and cold rooms are the bigger market segments for us. 12. What about industrial? We define it as ammonia-related warehouses, distribution centers, and processing plants. 13. ….and your wholesale distribution business? It’s our channel partners, wholesalers and distributors, who help us serve the contractors. 14. How did you promote Danfoss at wholesalers? We built a team of direct factory salespeople who went around and worked inside the branches, taking care of warranties, updating catalogs, training counter people they held hot dog days and diligently worked the field. Basically, just lots of good hard work. 15. How many do you have in the field? We have a team of nine today supporting the wholesalers. Johnstone Supply, United Refrigeration, and Carrier Total Line are a few of the big ones. 16. How has promotional marketing for whole
