How does cultural context affect communiation?
In today’s business world the world is a global market and communication occurs among different cultural groups. Professionals must have an understanding of cultural communication in order to be able to wheel and deal effectively in the market. Cultural differences among different societies are known as high and low context. Author Edward Hall first used the phrase to discuss cultural understanding and communication. Hall’s ideas indicate that human beings react to sensory cues in conversation without even being aware of them. When it comes to communicating with someone from a different culture one must learn to be aware of the communication cues that one is giving off as well as observing. Cultures have filters and in cultures that have low context communication the words have more literal meaning while cultures with high context communication may take words and determine their meaning by using the events surroundings them such as how the word is used in context.
