How does Crawdad Listening Post work?
The Crawdad Listening Post listens to blogs, social networks, web sites, discussion boards, news media, and periodicals to tell you how your brand is being talked about. We can also track your competitors’ brands for you. Q: How is Crawdad different? A: Crawdad does more than just find mentions of your brand—we analyze brand conversations using patented natural language technology which measures both the content and sentiment of customer comments. These analytics are then presented in a Listening Post that you can access via the Internet. Q: Why can’t I just have someone read all of it? A: Because it takes too much time, costs too much money, and yields results that are potentially biased and incomplete. With Listening Post on their desktop, your managers and analysts can highlight and focus on the most important buzz, and detect emergent threats and opportunities. Q: How long does it take to start-up a Listening Post? A: All we need to know is what you’re interested in tracking, and w
