How does Counter Culture Direct Trade Certification define cup quality?
Our mission statement begins with a simple, straightforward assertion: Counter Culture Coffee is the relentless pursuit of coffee perfection. This pursuit begins with relationship building on the farm, extends through our craft approach to roasting, and then to the quality of coffee in the cup. We spend an unprecedented amount of time working on the ground level with the best, most progressive farmers in the world to produce exceptional quality coffee. Put simply, Counter Culture Direct Trade Certified coffees represent the best of the best: CCDTC coffees must score at least an 85 on our 100-point blind cupping scale at the time of pre-shipment. We recognize that this snapshot quality measurement cannot capture all the extraordinary things about a coffee, but it does provide an important baseline (similar to a base price) and a tangible point where we can assess and establish quality. It’s important to remember that 85 is the bare minimum baseline, not the goal, and designed to help de
