How does corporate trade create incremental benefit for its clients?
When we work with clients, we begin by reviewing which media or services they intend to purchase through Active. By understanding what they would normally pay on a 100% cash basis, we establish a benchmark price. A margin exists between our clients’ benchmark price and the net cost basis we obtained through our investments and trades. We share a portion of that margin with our clients by paying a premium price for their undervalued assets, and they receive this economic benefit when they use trade credits to purchase media or other services through Active. The benchmark price forms the basis for us to develop a program that delivers measurable incremental economic value to our clients.
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