How does corporate culture change in an era of collaborative strategy?
Collaborative strategy gets us to stop moving from companies where a few people tell other people what to do to a place a bunch of us create value. We go from “I think, you do” to “we think, we win.” This cultural change will, of course, require a change in how leaders perceive their own value. Most leaders are still taking a stand of “chief of answers” where their value is to know most— if not all— the answers. But whenever a leaders is the chief of answers, it makes everyone else the tribe of doing things. When we have a collaborative culture, we have a culture able to create momentum, on how to create action. It acts more like a living, breathing organism that can take in information from the market, knows what questions to ask and answer, can envision many options to success, can decide amongst all those option quickly and can take the vision into reality. Momentum then keeps up with or sets the pace for the competition. How can companies get from whiteboarding to MurderBoarding? W
