How does COPPA define a kids Web site?
Bryan: The law is not clear. It will basically be determined by the overall “look and feel” of what is presented on the site, in addition to the nature of the activities provided. For example, bright primary colors, fun characters, and music may all combine to create an area that has appeal to kids under 13, and therefore will be subject to COPPA. It’s less clear that a teen site that hosts a Britney Spears chat would fall under COPPA, since a nonkid audience also exists for that activity. It’s likely to be a source of amusement as we all wait and see where the FTC draws the line. Osmer: COPPA defines [a kids site] as “any site potentially requesting information for a child 12 and under.” So obviously, anywhere there are kids potentially giving out information, the FTC is going to look at them. A site doesn’t have to be just for kids but could be almost any site from a chat site to an auction site to an entertainment site. COPPA casts a wide net. Q: How will COPPA affect sites perceive
